Aug 23, 2010
SNEAKERSBR X NIKE
Imagine Sneakers BR and Nike Sportswear coming together to release a special collection of dunk low models. What if the kicks came out in such an exclusive way that it used video’s to capture a regional view and better yet the many personalities of a vast group of people? Seriously, wouldn’t it be dope to mix culture from another country such as Brazil with what we know about urban culture, for example the sneaker world? Well, that’s exactly what’s about to happen. “Spreading Sneaker Culture throughout Brazil” is a launch of dunk lows that aims to embrace and symbolize how people within one country may have distinctive personalities and views on life. The blog and graffiti artist, Vinicius Popo will be responsible for traveling through Brazil to increase sneaker culture awareness and he will also record the stories of the people he encounters and share it with the world. Twelve pairs of dunks will be released, and each comes with a nylon bag, t-shirt, extra laces and a lace clip. It might not hit the states right away but definitely be on the lookout for this hot new global project.